Content marketing manager
Do you want to lead and execute a content strategy targeting Fortune 500 companies?
The marketing team is growing with the goals of increasing brand awareness and bringing hot leads to the sales reps! That's why we are actively looking for a content marketing manager. GeoPostcodes is a fast growing Belgian SaaS company offering the most complete and accurate postal database in the world. Our customers include Pinterest, wish.com, SAP, DHL, and many others.
As Content Marketing Manager you will work in close collaboration with Julien, our Head of Marketing and Quentin, our Growth Marketer to develop and scale our content throughout the marketing funnel. If you like to design the content strategy as much as implement it and you have an affinity with technical products, you are welcome on our team!
As an experienced communication expert, you will be responsible for these 3 areas :
Market and user research
Deeply understand our audience, their pains, and their challenges through customers interviews and collaboration with the sales team
Conduct research on the competition, gather market data and find relevant topics for content creation based on the results
Brand awareness and media
Define our brand strategy and manage the production of our design assets
Ensure our brand presence through social media, PR, and fairs
Content writing and campaign management
Define our tone of voice and writing style
Inspire and contribute to the development of engaging content: From blog posts to white papers, videos to customer cases, webinars to sales pitches, and web pages to ads. You’ll generate business content for our decision-maker audience and technical content for our users.
Create marketing campaigns around content clusters, deliver the right assets to publish this content on all channels, and train the sales team on the campaign’s messaging
What we offer
We are scaling up fast. As the company grows, you will have the opportunity to build and lead the content marketing team. You'll learn and grow through training and coaching. Hang on to your seat, you’re in for the ride of your life!
A great bunch of open-minded colleagues (or should we say, friends?)
The opportunity to work for a fast-growing and financially healthy SaaS company
An international environment with the world as your playground
A super cool office in the heart of Brussels with a view over the whole city
After-works and team building on a regular basis
3+ years of experience in a senior position in the field of marketing and content
Proven hands-on experience in creating great content that fuels exponential growth
You can write in English at C2 level
You have strong organizational skills and you’re data-driven
You are a team player who can collaborate well with designers, sales, customer success managers and developers
You have a strong affinity and understanding of technical topics
You are a natural storyteller with a keen eye for design
You have a valid EU work permit
- Bonus points for:
Experience successfully scaling B2B/SaaS